Dell Tech performs laboratory testing to substantiate marketing and performance claims for consumer, household, and industrial products. Our ISO 17025 accredited lab designs and conducts studies that verify product performance, safety, and compliance with Canadian regulatory and advertising standards.
Many marketing statements require third-party validation before going to market, including:
“Cleans soap scum,” “Streak-free,” or “Cuts grease"
“Works as well as the other brand’s product"
“Product A is better than Product B,” “4 out of 5 dentists recommend,” or “2X better than the leading brand"
“World’s Greatest Cleaner,” “Surface Shines like Diamonds,” or “Makes Your Laundry Whiter than White”
Before placing a claim on a product label, marketing material, or advertisement, businesses must ensure it is truthful, evidence-based, and legally defensible. Regulatory bodies such as the U.S. Federal Trade Commission (FTC) and Canada’s Competition Bureau require that all claims—expressed or implied—be supported by scientific data. Unsupported claims put your business at risk of consumer complaints, regulatory penalties, and reputational harm.
Dell Tech offers a wide range of chemical lab testing services to substantiate your product’s claims. Our testing is backed by over 40 years of regulatory experience, and we perform analyses in accordance with ASTM, HCPA, and IKW standards.
Dell Tech is one of the few North American labs performing testing under protocols developed by IKW (Industrieverband Körperpflege- und Waschmittel e.V.)—Germany’s leading association for detergents and cleaning products.
For household products, our lab follows standardized protocols from the Household & Commercial Products Association (HCPA), including:
Dell Tech is one of few North American labs performing testing under protocols developed by IKW (Industrieverband Körperpflege- und Waschmittel e.V.)—Germany’s leading association for detergents and cleaning products.
If your product or marketing claim falls outside standard test parameters, Dell Tech can help you develop a custom testing protocol that meets regulatory requirements. Our team works with you to define measurable endpoints and ensure your results are robust and repeatable.
Dell Tech supports claim substantiation across a wide range of consumer and industrial product categories:
Clients receive a detailed final report suitable for:
We provide transparent documentation, including methodology, observations, data analysis, and conclusions—helping you proceed to market with confidence.
Claims substantiation and performance testing are a comprehensive process that validates and verifies the claims made by businesses regarding their products or services. It involves standardized testing, analysis, and assessment to ensure that the claims are accurate, reliable, and supported by scientific evidence. This process is vital for businesses to establish credibility, build trust with customers, and avoid misleading advertising.
Dell Tech Laboratories specializes in substantiating claims for household cleaning and other personal care products.
Examples include:
• non-comparative claims such as “clean soap scum” or “streak-free”
• category claims such as “cleans ceramic tile,” “cleans glass” or “will not harm marble”
• parity claims such as “works as well as the other brand’s product”
• superiority claims such as “product A is better than product B” or “2x better than the leading brand”
We specialize in laundry stain removal testing for claims substantiation and performance as well.
The claims substantiation and performance testing process will vary depending on several factors, including the test method, product type and number of samples. Dell Tech’s chemical lab testing services works closely with each client to understand their business needs, plan testing efficiently and manage expectations. We strive to deliver accurate and reliable results with reasonable timeframes to support timely decision-making.
Claims substantiation and performance testing play a crucial role in providing evidence and validation for the claims made by businesses regarding their products. Performance testing completed by a trusted lab helps establish credibility, build customer trust, and ensure that advertising and marketing materials are accurate and reliable.
Yes, claims substantiation and performance testing can assist businesses in meeting regulatory requirements and complying with industry standards. Dell Tech also specializes in Hazard Classification Testing, which plays an important role in ensuring compliance for consumer chemical products. If testing determines the product as non-hazardous or to be in a lower hazard category, this permits companies to market their products as a reduced risk to human and environmental health.
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Validate your product claims with standardized lab testing. Dell Tech supports advertising and regulatory compliance for home and personal care products.
